The story is the ad

Ad within sleepy bug story is one word. The cream was well known enough that the Gourand's name was used once in the story. What is being sold in the story? Dr T Felix Gouraud's Oriental Cream image

The story can be read again at https://www.rootstobranchesgenealogy.com/post/sleepy-bugs-in-the-corners-of-your-eyes

A skin of beatuy is a joy forever